Rapport · Product + Design case study
Find the missing question before designing the reminder.
The analysis separated documented recommendations from customer decisions. It pointed to a follow-up experience that should preserve what was discussed, why it was deferred, and when to reconnect.
The decisions
Three decisions, the reasoning behind each, and what changed as a result.
Before “who sold more?” Ask “what was discussed?”
The count tells us what left a trace in the notes. Compare offers before using a sales total to judge closing skill.
The gap becomes a product question: preserve the conversation that explains the customer’s decision.
How it works
A quick guide to the interactive flow on this page.
Dynamic contentClick each step to see a different part of the story.
The outcome
A follow-up concept shaped by the customer’s choice.
The proposed flow carries the discussed service, deferral reason, and requested timing into a draft for human review. The analysis becomes a concrete product direction.